Hilton and BuzzFeed have entered into a new partnership that pairs content from BuzzFeed’s travel brand, BringMe, with Hilton’s industry-leading direct-booking benefits.
The new partnership is aimed at streamlining the consumer travel experience and make it easier than ever to book a travel experience.
Through the partnership, Hilton is now the exclusive global hotel partner and the official title sponsor of BringMe as of January 2020.
The partnership includes an extensive affiliate program that directs readers to Hilton promotions in relevant BringMe content and utilizes BuzzFeed’s innovative marketing operating system including native and experiential strategies.
Since its launch in 2018, BringMe has become the largest and fastest-growing travel and experience digital publisher, and has built a strong relationship with its massive audience to become the No. 1 travel creator globally.
Pairing BuzzFeed’s travel content with Hilton’s industry-leading direct booking efforts amplifies Hilton’s “Expect Better. Expect Hilton.” direct booking campaign, which addresses consumers’ travel frustrations by providing more flexibility.
BuzzFeed is the world's leading tech-powered media company, with a cross-platform news and entertainment network that reaches hundreds of millions of people globally.