Lady in Red, the unique and the iconic brand ambassador of Kempinski Hotels is celebrating its 10th anniversary this January.
Lady in Red, a highly emblematic position was created by Kempinski Hotels ten years ago to provide a genuinely personalised and intuitive guest experience based on cultural empathy, guest intelligence and an understanding of each individual guest’s needs.
To celebrate the 10th anniversary, every Kempinski Hotels will pay tribute to the Lady in Red this year and will surprise guests by various birthday activities from 17 to 26 of January 2020.
This unique brand ambassador welcomes guests in all Kempinski hotels around the world. On arrival in one of the 79 Kempinski Hotels, the Lady in Red family is instantly recognisable.
Dressed in a striking and elegant tailor-made red outfit that reflects the sartorial traditions in each destination, the Ladies in Red evoke an authentic sense of place and occasion showcasing the cultural nuance and classic European elegance for which Kempinski is known worldwide.
Dedicated to please and educated to entertain, these brand ambassadors are alert to any opportunity to go one step beyond to craft unforgettable experiences for well-travelled guests, acting as both the perfect host and a trusted companion during their stay with Kempinski Hotels.
As they play a pivotal role in every guest stay, they are teamplayers who are very well connected to their colleagues at the Front Office, in the Food & Beverage department and with the concierge working closely side by side with them.
Essentially, the Lady in Red was meant to replace the rather old fashioned guest relations position, which for Kempinski Hotels, was not iconic at all.
More than 150 Ladies in Red gracefully represent Kempinski over the portfolio, coming from all walks of life and from more than 30 countries. There are even some Gentlemen in Red which can be recognised by their red tie and red socks.