One of the best ways for tourists to immerse themselves in the culture and history of a destination is by digging into the local fare. Dishes that are indigenous to a destination are paired with incredible stories passed down from generation to generations. They naturally bring people together and start conversations that break down language and cultural barriers.
WTM Africa is looking for the most compelling Foodie Story that gives travellers a taste of African food and drink through enticing marketing and PR campaigns. Share how you crafted an irresistible food journey that left visitors wanting more.
Who can enter?
Any destination (country, region, city or town) with a significant contribution to Food Tourism
National Tourism Organisations (NTOs) that represent cities or regions
Deliverable's for Campaign
Overall campaign narrative
Overview of the project
What worked and what didn’t
Obstacles and how they were resolved
Proof of audience engagement
Entries will be considered based on:
The overall narrative of the campaign
The defined business challenges that the campaign set out to solve
The overall project plan and defined targets
The overall fulfilment of the project and any innovative methods used in the execution of the campaign
Proof of how the project’s objectives were achieved
The outcome and effectiveness of the campaign in meeting the project’s objectives
An independent assessment from a third-party stakeholder
Only valid campaigns executed over the two-year period starting from 1 January 2018 to 31 December 2019 will be eligible. Share your story NOW.