Ethiopian Airlines has colourfully celebrated the 20th anniversary of its loyalty program, ShebaMiles, and Customers’ Day on 12 November 2019 at Ethiopian Skylight Hotel.
The grand anniversary event brought together high ranking government officials including minsters, ambassadors and the diplomatic community, ShebaMiles members management and board members of the airline and aviation stakeholders.
On the occasion, Ethiopian Airlines awarded its ShebaMiles platinum members and cargo customers for their continuous support and patronage to the airline.
Ethiopian Airlines Frequent Flyer Program has teamed up with several airlines and non-airline partners to create a world of choices for members to accumulate miles.
Going forward, the airline says it will continuously strive to offer enormous privileges for its customers underpinned by its digital solutions.
Originally named after the Queen of Sheba of Ethiopia who gave generous reward to King Solomon, according to the Ethiopian mythology, ShebaMiles was launched in February 1999 and the loyalty program has now more than 3 million members.