Summer Viewing Trend: Emirates Passengers Pick on Ice IFE

October 2, 2019


Emirates carried approximately 16 million passengers over summer, from June to August, and 75% of the customers highly rated their inflight entertainment experience -according to Emirates’ inflight survey.


With an entertainment catalogue that boasts up to 4,500 channels, customers are spoilt for choice and for the first time Emirates reveals its most popular channels on board.


ice, Emirates’ inflight entertainment system, offers up to 1,500 movies from all genres and in 44 languages but Superhero films were the clear choice over summer as Emirates included a suite of movies from Japanese manga, the Marvel Studios and the DC universe.


In June, the most popular movie watched on board was Captain Marvel. Alita: Battle Angel took the top spot in July, while Avengers: End Game was the most watched movie in August.


The ice catalogue is updated monthly with approximately 100 new movies from around the world as well as music, TV shows and documentaries.


To help customers plan their trip more effectively Emirates introduced an innovative new function on its app to allow customers to browse the expansive entertainment catalogue, create bespoke playlists ahead of their flight and then sync it to their seats once on board.


Over summer, more than 40,000 unique playlists were created by travellers and the viewing choices are clear when on board – every playlist included at least 1 movie proving Emirates customers were clear film buffs. 1 in 6 customers added a TV show to their personal playlist.

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