Marriott International has announced its first-ever longer stays category marketing campaign, “Room for Possibility,” spotlighting the portfolio’s brands that enable business travelers the freedom to maintain their lifestyles, uninterrupted on the road.
The integrated effort features Residence Inn by Marriott, Element Hotels and TownePlace Suites by Marriott to reinforce each brand’s unique style and offerings, while highlighting their spacious accommodations that provide the extra space and amenities business travelers desire.
The multi-platform campaign is the first from Marriott International since the hospitality industry leader introduced its new loyalty platform Marriott Bonvoy earlier this year.
“Room for Possibility” follows the success of “Golden Rule,” Marriott International’s first-ever category marketing campaign introduced in 2017.
Individual 30-second spots highlight the distinct experiences and amenities across the featured brands, with an all-encompassing, anthemic 60-second spot bringing all three together.
The spots introduce guests traveling for various purposes, all with individual wants and needs while on the road. However different, they all find comfort in discovering these brands’ spacious and efficient accommodations, and thoughtful amenities that make maintaining their routines effortless.
From Residence Inn’s signature evening social event RI Mix™, to TownePlace Suites’ on-property Weber® Grills, to Element Hotels’ Bikes to Borrow program, the campaign offers a glimpse into just a few of the new possibilities for guests to discover during their stay.