Innovation: KLM Connects Passengers Through Live Hologram

February 5, 2019


What if travellers waiting to board a plane could exchange tips face-to-face with others heading in the opposite direction?


KLM Royal Dutch Airlines has built a bar where these travellers can meet to exchange local tips. In January, the airline launched its “Take-Off Tips’’ campaign in the US, UK, Brazil, Sweden, Norway and Denmark.


Using a live connection, customers could chat with a hologram of their counterparts, looking each other straight in the eye. There is no better way to get the best local travel tips. But even more interesting, there is no better way to share real cultural insights.


With the help of the Take-Off Tips bar, customers can talk to each other at airports in Amsterdam, Oslo, and Rio de Janeiro – strangers who would otherwise never have met.


For 99 years, KLM has been a pioneer in the airline industry. It aims to be the most customer-centric, innovative, and efficient network-carrier in Europe, offering reliable service and top-quality products. 


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