Valentine: British Airways Adds Romantic Touch to IFE System

February 2, 2019

 

British Airways is celebrating Valentine’s Day by adding a romantic touch to the in-flight entertainment with a new category, Love is in the Air.

 

The channel, which will run until the end of February, hosts a collection of romantic films, TV shows, audio books and music.

 

From classics like Gone with the Wind to the newly released rom-com Crazy Rich Asians and the award winning The Shape of Water, the channel will keep customers entertained even on the longest of long-haul flights.

 

As part of its TV show offering, First Dates: Valentine’s Special is available for viewing as well as cult classic Sex and the City and some love themed episodes of Friends.

 

For audio book fans, author and biographer Sue Roe reads In Montparnasse while music lovers can enjoy Elgar and Finzi’s Violin Concertos and Lisa Stansfield’s album, Deeper.

 

BA passengers on long-haul flights have free access to over 1,000 hours of IFE. The content is updated regularly, with categories often added for major holidays or key calendar events.

 

The airline is also currently investing £6.5 billion for customers over five years, including new aircraft, new cabins, new catering, new lounges, WiFi, and new routes.

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