As part of its corporate social responsibility, British Airways is set to mark its centenary year with 100 acts of kindness as the BA Magic campaign makes a return as #BAMagic100.
The campaign, which was launched in 2017, saw the airline arranging surprise proposals, reuniting loved ones, arranging money-can’t-buy experiences and creating holidays of a lifetime.
The BA Magic series, which can be viewed here, has generated over six million views on social media.
During the initial campaign British Airways stepped in to help a deserving customer, Joe Dowd, on a milestone journey from Heathrow to Dublin in September 2017.
Though not a long journey, it was an important one for 47-year old Brentford-based Joe as it was his first flight since he suffered a life-changing brain injury in 2014.
People can share their stories on Facebook, Twitter or Instagram using #BAMagic100 hashtag.