South African Tourism has appointed Thekiso Rakolojane to lead the organisation’s destination marketing efforts and to expand strategic business partnerships in Ghana and Nigeria.
Rakolojane takes over from Hloni Pitso who has since been appointed as head of South African Tourism’s South Europe Hub.
Rakolojane brings 18 years’ worth brand management experience to his new role and will call upon his tourism industry knowledge to ensure market excellence.
Prior to being Hub Head, Rakolojane served as Regional Brand Manager looking after the Africa and Domestic Tourism markets at SA Tourism.
Before that he was the Marketing and Communications Manager at the Tourism Grading Council of South Africa, a business unit operating within SA Tourism and is still the only recognised and globally credible quality assurance body for tourism products in South Africa that other African Tourism Boards are benchmarking themselves against.
Rakolojane admires the innate entrepreneurial spirit of Ghanaians and Nigerians and as an avid football lover, he will be based at the SA Tourism West Africa offices in Lagos, Nigeria, where football is life.