WTM: Ministerial Summit to Tackle Investment in Innovation

September 26, 2018

 

Investment in innovation and smart management for tourism will form the major theme of the Ministerial Summit of this year’s World Travel Market to be held in London on 6 Nov. 2018.

 

The 2018 Summit, a joint initiative of WTM and the World Tourism Organization will debut a revamped format. This year’s WTM will introduce a disruptive new format to the long-running UNWTO/WTM Ministerial Summit.

 

With the private sector crucial in setting the tourism agenda, private sector leaders will be involved for the first time via a panel on investment in tourism technology.

 

The 2018 Summit will be hosted by CNN’s Richard Quest, anchor of Quest Means Business.

 

The Summit reflects on a hyper-connected and informed world where tourists are one click away from their next destination and share their interests and emotions in real-time and where technological advances have an exponential impact on efficiency and sustainability.

 

It will expand its practical impact with a focus on creating and exchanging innovative ideas and partnerships that can boost investments in tourism technology.

 

The Summit will continue the conversation on ‘Tourism and the Digital Transformation’ that is set to dominate proceedings for this year’s World Tourism Day celebration on 27 September in Budapest, Hungary.

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