To mark its 85th anniversary, Turkish Airlines is giving its cabin crew employees a fresh look, thanks to new uniforms from Ettore Bilotta.
The Milanese haute-couture designer has crafted the line of uniforms that adopts traditional patterns found in artisanal Turkish glassware, as well as local ceramics and calligraphy, before combining these with modern textures and patterns.
The shapes and colours found in Istanbul Bosphorus were also reimagined for the collection, but with a new "flow detail", designed to symbolise the effortless and dynamic energy flowing through Turkey’s most dynamic city as an intersection between East and West.
The new uniforms will take their maiden flight upon the opening of the Istanbul New Airport. The garments were also rigorously tested on long-haul trial flights in different climates to make sure they are comfortable and practical for the crew.
As well as cabin crew, the new uniforms will also be distributed to cockpit crews, flying chefs and ground services staff.
British photographer Miles Aldridge was recruited to shoot the launch campaign. Rich in culture and history, and vibrant in colour and texture, Istanbul, provided the picturesque backdrop to the uniforms.