Rezidor Hotel Group AB has changed its name to Radisson Hospitality AB. The company’s website will also change from www.rezidor.com to www.radissonhospitalityab.com).
“The name change is a strategic and conscious move to align our businesses worldwide, our global portfolio of hotels and brand architecture around the five-year operating plan to leverage the powerful, international brand equity of the newly created Radisson Hotel Group,” said Federico J. González, President & CEO of Radisson Hospitality AB (publ) and Chairman of the Global Steering Committee of Radisson Hotel Group.
The new name will offer a clearer brand awareness proposition to the shareholders and investors of Radisson Hospitality AB, that the company/stock they are investing in, is part of company whose vision is to become one of the top three hotel companies in the world.
The alignment of the two legal entities name – Radisson Hospitality, Inc. and Radisson Hospitality AB, publicly listed on Nasdaq Stockholm, Sweden, will help capitalize on a strong partnership between the two companies, who have a master franchise agreement for several brands across Europe, the Middle East and Africa.
Currently, the 11th largest hotel group in the world, Radisson Hotel Group is made up of eight hotel brands with more than 1,400 hotels in operation and under development.