One of the world's best football players and Barcelona's star, Lionel Messi has joined the World Tourism Organization to promote the value of responsible tourism.
The UNWTO Secretary-General, Zurab Pololikashvili, appointed Messi as UNWTO Ambassador for Responsible Tourism on Saturday at Camp Nou in Barcelona, after Barcelona-Leganés match.
“During my travels I have had the opportunity to know other cultures and societies as well as others ways to see the world and this is very enriching. The World Tourism Organization as a specialized Agency of the United Nations works to make tourism a source of development and I am happy I can join this mission of promoting responsible tourism”, said Lionel Messi.
Lionel Messi is an example of talent and constant work in football. With Barcelona, he has won 30 titles, including 8 Spanish Leagues, 4 Champion Leagues and 5 King’s Cups of Spain.
Messi is the first football player in history who won five Ballon D´Or - the first four won consecutively - and four European Golden Shoes.
Lionel Messi joins the Spanish football player Fernando Hierro and the mythical Spanish coach Vicente del Bosque, as the first personalities that UNWTO appoints to advance the links between sports and tourism and promote the transformative power of responsible tourism.