Turkish Airlines has debuted its new commercial on Sunday, February 4th during the NFL’s final game and the most-watched show in U.S. TV history, the Super Bowl.
The commercial starring world famous heart surgeon and TV personality Dr. Oz, will be broadcast in countries it flies to across Europe, Africa, Asia, the Middle East and the Americas.
Shooting wrapped up within a month across diverse destinations served by Turkish Airlines in Northern Europe, Africa and the Far East.
Filmed under extreme weather conditions, with temperatures up to 50° C in the Sahara Desert, and below 0° C for the Northern Lights, the commercial celebrates the magic of the human body to excel in diverse conditions.
Senses allow us to experience the world in a unique way. “Widen Your World” is a call to the viewer to explore the world, and through it ourselves, with our five senses.
The Five Senses campaign encourages viewers to experience a sense of awe at the universe inside the body, as well as the amazing planet that Turkish Airlines connects passengers to.
The new commercial follows the launch of a highly successful commercial starring Morgan Freeman, which aired during the commercial break at the 2017 Super Bowl and went on to become the most watched Super Bowl commercial on YouTube with 53 million views.
In 2016, Turkish Airlines sponsored "Batman v Superman: Dawn of Justice", and broadcast its commercial as part of the sponsorship deal, at the Super Bowl for the first time with an estimated audience of over 800 million people worldwide.
"Kobe vs. Messi: The Selfie Shootout", another of the airline's commercial deal with Lionel Messi and Kobe Bryant, was also selected as the best commercial film of the last decade by YouTube.