KLM Royal Dutch Airline has started offering films with audio description via its inflight entertainment system aboard intercontinental flights with effect from 2 January, 2017.
The new service which is available aboard all KLM’s Boeing 777 and Boeing 787 aircraft, will ensure that blind and visually impaired passengers can also enjoy films during their flight.
The first films with audio description are Home Again, Kingsman, The Golden Circle and Lego Ninjago Movie. More films will be added in the coming months.
Audio description is a means of making films and television programmes accessible to blind and visually impaired people. A narrator describes all the visual elements during breaks in dialogue. The narrator describes the characters, facial expressions, their location and plot developments.
KLM has been in the forefront of introducing innovative onboard and ground technologies with the aim of offering customers enhanced passenger experience.
In November, the airline started offering Facebook Messenger users in Japan, South Korea and South Africa the option of asking questions to service agents via Messenger customer chat on KLM.com.
In October, 2017, it introduced BlueBot (BB), an artificial intelligence which helps customers book a ticket on Messenger. During 2017 Chritmas, it intoduced the 'Connecting Seats'.