WhatsApp and KLM Royal Dutch Airlines have started a unique test for a new service on WhatsApp. The airline now offers her customers around the world booking confirmation, check-in notification, boarding pass, flight status updates and asking questions in 10 different languages on WhatsApp via the official WhatsApp Business application.
KLM is one of the first companies and the very first airline worldwide with a verified WhatsApp business account.
Together with a small number of businesses, WhatsApp is testing ways for businesses to communicate with customers using WhatsApp. WhatsApp wants to create value for both customers and the businesses they connect with in their daily lives.
This pilot programme is part of that effort. To this end, WhatsApp has created an enterprise solution that makes it possible for businesses like KLM to connect with their customers in a fast and personal way on WhatsApp.
The rollout has already started in a limited number of countries, and the service will become more widely available in the coming days and weeks.
Offering flight information to customers through a verified WhatsApp business account makes information easy to access in a single place, making it available at the airport, en route or at home. Customers can also directly contact KLM’s social media service agents, 24/7, via WhatsApp.
The service is available to customers who book tickets or check in via KLM.com and opt-in to receive information via WhatsApp.
Since 2009, KLM has gained a reputation as pioneer in the field of social media services and campaigns. KLM has over 25 million fans and followers on various social media platforms.