Apparently, the best of customer experience is yet to come for those who fly British Airways as the airline has launched investment plans for customers, focusing on excellence in the premium cabins and more choice and quality for all.
The airline will be investing £400m in Club World (long-haul business class) which will enhance the experience of dining at 38,000 feet and deliver an excellent night's sleep when flying with British Airways.
From June, the airline will introduce new catering to the Heathrow business lounges to improve food quality and extend the breakfast service to 11am.
In the air from July fresh new linen, bigger pillows designed for sleep comfort, a soft mattress topper and duvet to give customers all they need for a great night's sleep will be supplied.
British Airways is also investing in the 'best' Wi-Fi in the sky, new lounges and direct access to security and lounges for First customers, via their new First Wing at Heathrow.
From September a new restaurant-style premium dining service will begin in Club World, with display trolleys allowing customers to select dishes from a choice of freshly prepared starters and desserts served on beautiful new table settings.
According to the airline, these changes will launch on flights between London Heathrow and New York JFK, before being rolled out across the rest of the long-haul network during 2018.