International Airlines Group (IAG) is launching LEVEL - a new low cost longhaul airline brand that will take to the skies in June 2017 with flights from Barcelona to Los Angeles, San Francisco (Oakland), Buenos Aires and Punta Cana.
LEVEL will operate two new Airbus A330 with 293 economy and 21 premium economy seats. Initially it will be operated by Iberia's flight and cabin crew and will create up to 250 jobs based in Barcelona.
Barcelona has been chosen as the first European city for the launch of IAG's new operation but LEVEL will look to expand its flights from other European cities.
Formed in January 2011, IAG is the parent company of Aer Lingus, British Airways, Iberia and Vueling. It is one of the world's largest airline groups with 548 aircraft flying to 268 destinations, carrying more than 100 million passengers each year.
With exit of Iberia from some African destinations including Lagos, Nigeria, I cant help but wonder if LEVEL will ever launch flight operations to Nigeria at least to fill the void created by Iberia's exit.