Etihad Airways has been presented with the title of ‘Most Innovative Airline of the Last Ten Years’ at the Telegraph UltraTravel Awards, which were held at the London Savoy Hotel.
The awards are known as the ULTRAs and are conducted by an annual survey where readers of The Telegraph’s luxury-travel magazine Ultratravel and The Telegraph’s luxury website recognise their favourite brands currently operating in the travel sector today.
The airline was particularly recognised for having redefined the premium flying experience with the launch of The Residence, its ultra-premium cabin on the Airbus 380 and a focus of the airline’s ‘Flying Reimagined’ campaign.
Peter Baumgartner, Chief Executive Officer of Etihad Airways, said: “I’m delighted that readers of the Telegraph and particularly followers of the ULTRAs have recognised the commitment to innovation of the airline over the last ten years. It’s been a remarkable period of growth as we have looked to build the best airline brand operating in the skies today."
As well as additions such as the Smart Economy, Business Studios, First Apartments and the Residence to the A380 fleet, Etihad Airways also launched new premium products including new First Class Suites on its growing fleet of Boeing 787 Dreamliners.
As part of a wider rollout, the airline has invested heavily in new uniforms, aircraft livery and on-board products in business, first and economy.
While on the ground, guests have been welcomed to new premium lounges at New York JFK and Melbourne and will shortly open a new flagship first class lounge in Abu Dhabi.