Tourism Levy South Africa (TOMSA) and South African Tourism (SAT) have renewed the Memorandum of Understanding (MOU) which governs the administration and management of the tourism levy.
TOMSA is a Public-Private-Partnership established in 1998 between the Tourism Business Council of South Africa (TBCSA) and the National Department of Tourism (previously called the Department of Environmental Affairs and Tourism) which enables businesses in the sector to play an active role in the funding of South Africa’s destination marketing initiatives.
This is done through the voluntary collection and contribution of a tourism levy on tourism products and services rendered. Businesses in the accommodation sector, car rental companies, tour operators, travel agents and tourism attractions currently collect and contribute levies to TOMSA.
The funds collected are administered by the TBCSA and form part of a larger SAT destination marketing budget. In fact, the TOMSA levies amounts to approximately 10% of SAT’s annual budget allocation.
TBCSA CEO, Ms. Mmatšatši Ramawela said she was pleased that the discussions on the new TOMSA MOU have been concluded. “We are happy to have finalized the MOU at the start of a new financial year for SA Tourism. Now we can collectively focus our attention on strengthening the country’s destination marketing efforts. Given the challenges we’ve experienced over the past two years and the ongoing economic difficulties, it is crucial that we do all we can to boost tourist trade activity going forward”, she said.
Over the years, the TBCSA has played a leading role in advocating on behalf of levy contributing businesses to be recognized for their support and contribution to the marketing of destination South Africa in a more meaningful way. This has led to SAT offering a range of benefits to levy contributors, which includes getting discounted rates when exhibiting at the annual Tourism Indaba and on the grading fees amongst other benefits.
SAT provides quarterly feedback at the board meetings of TOMSA and TBCSA and it is through these structures, that levy contributors are able to give input and gain insight on the marketing activities of SA Tourism.