American Airlines and its more than 100,000 employees tomorrow will launch Be Pink, the employee-led breast cancer awareness initiative that takes place each October during Breast Cancer Awareness Month.
Raising awareness about breast cancer and helping raise money to finance breast cancer research through Susan G. Komen® is a critical mission for team members since breast cancer accounts for one in nearly one in three cancers diagnosed in the U.S.
All month, American's customers will have the opportunity to join employees' efforts to promote awareness and action against breast cancer. Customers who make a minimum $25 donation to American's Miles for the Cure®program will earn 20 AAdvantage® miles, instead of 10, for each dollar contributed. Donations can be made at aa.com/bepink.
Customers can also expect to experience Be Pink during their journey. They will see many of American's employees wearing Be Pink accessories – ties, socks, scarves – as part of their uniform as one of the many employee fundraisers. They can also select special Be Pink-branded items, including lemonade served onboard aircraft and Be Pink menu items served in select Admirals Club lounges.