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WTM London Joins Forces with BAME Women in Travel



WTM London has joined forces with Women in Travel (CIC), the social enterprise dedicated to empowering women through employability and entrepreneurship, to host a series of webinars and blogs on race, allyship, risk and diversity in the travel industry.

The partnership will kick off with the first BAME (black, Asian and minority ethnic) Women in Travel virtual panel discussion on Thursday, 10 September 2020, called Allyship: The driving force for diversity and inclusion in the travel industry?

The session will take a ‘deep dive’ into the concept of allyship and how this can be used to drive diversity and inclusion within the industry.

The panel will be hosted by Executive Director of BAME Women In Travel, Jamie-Lee Abtar, who is a marketing, media communication and brand partnership consultant at 22:19, where she’s worked with brands and destinations such as the Caribbean Tourism Organization (CTO) and Sri Lanka Training Program to attract new diverse audiences through compelling campaigns.

She’ll be joined by insiders in order to get to the core of addressing racial equality as a social, moral and business issue through the lens of fostering allyship in the workplace.

The panel will cover how employers can cultivate a sense of belonging for employees and will provide practical examples form the travel industry, drawing on BAME Women in Travel’s work through customised training and mentoring.


The partnership with WTM London will also see Women in Travel publish content about the importance of allyship as the key driver of fostering inclusion in the travel industry on WTM‘s Global Hub Blog, with the first post available to view here: https://bit.ly/3ljxU1q.

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