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  • Chidozie Uzoezie

WTM London and IBTM World Partner with Five Percent Roadshow

Budding entrepreneurs who want inspiration to turn their idea into the next big thing in the travel and MICE sectors are invited to sign up for a marketing workshop later this month, run in association with WTM London and IBTM World.

The Five Percent Roadshow promises insight, encouragement, and best-practice examples from those in the know during a six-hour online event that’s jam-packed with seminars, breakout sessions, and in-depth discussions as well as networking opportunities.

Leading the event is business expert Marcus Murphy, co-founder, and CEO of The Five Percent, an international community geared toward inspiring, equipping, and facilitating actionable content for emerging and transitional entrepreneurs.

It’s the first in a series of The Five Percent Roadshows and, as this workshop focuses on marketing, Marcus will be joined by The Five Percent’s CMO, Nick Fisher.

Oli Billson, Founder and CEO of, completes the line-up. Oli has started, grown, and scaled five separate seven-figure businesses of his own as well as helping his clients generate millions of dollars online through his education, training, and mentorship programs.

There will be four sessions. The first, Defining Your Company Character Diamond, explains how a well-crafted character diamond can help entrepreneurs understand their own personal values and how that can be used to inform the messaging for their company. Session two is entitled: Discovering Your Ideal Customer Profile.

Session three covers how to Clarify Your Company Message, while session four, Turning Complete Strangers into Raving Fans of Your Business, looks at how to create a roadmap that will help people discover your brand, build a relationship with you, and become buyers who turn into raving fans.

The Five Percent Roadshow takes place on 29 April 2021 from 12.30-18.15. Registration is now open:

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