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  • Chidozie Uzoezie

WTM Africa Receives Green Light For Live 2021 Event



The WTM Africa has received the approval to go ahead in April 2021 as a live hybrid event, against the virtual format adopted by mist events in 2020 due to the COVID-19 pandemic.


In that format, the event will deliver a significant ROI for exhibitors and providing a much-needed platform for live and virtual connection between tourism industry stakeholders engaged in bringing business to Africa.


Carol Weaving, MD Reed Exhibitions Africa, unpacked the decision taken following a robust study amongst exhibitors and buyers which indicated strong support for holding a live event in April 2021. This was followed by a virtual round table discussion with key stakeholders earlier today.


Plan A will see meetings take place over three days, face-to-face, at the Cape Town Convention Centre (CTICC), with a fourth day dedicated to virtual meetings, explains Megan Oberholzer, Portfolio Director – Travel Tourism & Sports for Reed Exhibitions South Africa.


In the event of a COVID resurgence, the Reed Exhibitions Africa team presented a Plan B which will see the event go fully virtual over three days on the same dates, with an adjusted offer of various tailor-made event packages for exhibitors.


Thorough research and preparation have been made to ensure that the live/hybrid event adheres to all stringent safety protocols and regulations. The venue will be able to accommodate 5000 visitors per day in order to allow the necessary physical distancing.


A full recording of the virtual discussion will be available on www.atwconnect.com


The Next WTM Africa will take place in Cape Town, South Africa from 7 to 9 April 2021 at the Cape Town International Convention Centre. For details, visit http://africa.wtm.com/

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