Waldorf Astoria New York Unveils Signature Fueguia 1833 Scent

Waldorf Astoria New York has announced an exclusive partnership with perfume house Fueguia 1833 to introduce its signature scent, 301 Park Avenue, which will be thoughtfully integrated throughout the public spaces of the hotel and residences of the iconic property. The scent, named after the address of the legendary hotel, is a tribute to timeless artisanry, reimagined for a new era.

When the hotel opens its doors following an extensive restoration, it will set the benchmark for the future of luxury in New York City while honoring its timeless past. From the legendary Peacock Alley to Silver Corridor and beyond, the scent will add a rich sensory layer throughout the public spaces to create a memorable guest experience. 

After several months of research and development in partnership with the Fueguia 1833 team, Waldorf Astoria New York’s Managing Director, Luigi Romaniello, found the perfect scent that blends more than eight ingredients including Pensamiento, Sandalwood, Lirio del campo and Santalum.

Combined, they create a warm, woody scent that balances sophistication and timelessness with a contemporary touch. The perfume unfolds with vibrant citrus and floral notes adding a modern, forward-looking twist.

The scent will be available exclusively for purchase at the front desk in the form of candles and diffusers. 

Waldorf Astoria New York is accepting reservations beginning September 1, 2025. For reservations and more information, please visit waldorfastorianewyork.com.