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  • Chidozie Uzoezie

Virgin Atlantic Launches New Brand and Advertising Campaign


Virgin Atlantic has launched a new brand and advertising campaign – the first in more than two years since the Covid-19 pandemic hit.


The campaign has been created with newly appointed advertising agency Lucky Generals and introduces the end line “See the world differently”. The line draws on the airline’s heritage of challenging the status quo – as well as recognizing that the travel industry is entering an exciting new era, after the disruption brought on by the pandemic.


The campaign will champion the rich individuality of the airline’s people and customers, building on research showing that travellers find most airlines’ crew to be impersonal in their service. In contrast, Virgin Atlantic crew are encouraged to be their true selves on board and on the ground. They don’t follow a script and are seen to offer a more personal touch.


The hero of the campaign is a gloriously colourful 60-second TV ad which focuses on a group of charismatic characters, at an airport and on board a state-of-the-art A350-1000 plane, set to the song “I am what I am”: a track made famous by Gloria Gaynor but reinterpreted here by breakthrough Jazz/Soul artist Lady Blackbird.


There is also a print campaign made up of shots of Virgin Atlantic crew and customers, with lines championing their individuality. These include a confident businesswoman saying “I am my own captain”, a family arriving for their holiday saying “A crew like no other” and a female Captain with the line “Born to fly”.


Virgin Atlantic is committed to championing the individuality of its people on the ground and in the air. Frontline crew are known for their stylish grooming credentials and unlike at some airlines, already have freedom when it comes to choosing to wear make-up, as well as offering female crew the choice to wear trousers and flats, as well as skirts and heels.


Virgin Atlantic recently reinstated its full portfolio of US destinations for the first time since the beginning of the pandemic, flying to destinations including New York, Los Angeles Miami, San Francisco, Orlando, Boston, Washington, and Seattle and looks forward to launching new services to Austin, Texas on 25th May 2022.


Later in the year, Virgin Atlantic will also take delivery of its newest aircraft, the A330neo, a crucial step in Virgin Atlantic’s fleet transformation programme creating one of the youngest, greenest fleets in the sky and also taking its onboard experience to new heights.


To view the new advert please visit https://youtu.be/a1eOmsEG01k


The behind the scenes making of the TV ad can be found https://youtu.be/N5lnQHQ39Ho

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Comments (25)

Guest
Sep 21, 2022

We just booked our QATAR 🇶🇦 HÔTEL yesterday for 2 différent short stars of 2 nights and 3 nights for the Final… https://www.14sb.com/fifa-world-cup-hotels.html . Not exactly cheap but ok price for 4.5 Stars luxury and in Doha Center City! Thanks and Good Luck everyone! Vamos MEXICO!

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Guest
Sep 30, 2022

Wow! Stunning! Hilton seems to be taking Africa by storm. Just a couple of years back, they opened the first ever in Eswatini.

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kasarokcaesar
Oct 24, 2022

Wonderful event and topics discussed, hopefully we see the manifestations in our African airline businesses in the nearest future. Kudos to you all.

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Guest
Nov 10, 2022

Hi, I'm Lucy. Please how do I embark on my travel/ tour business. I am newbie and help..

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Guest
Nov 18, 2022

Prices in the Sol Torremolinos Don Pablo are the same than two weeks ago.

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Guest
Dec 04, 2022

Good location astounding but the staffs are rude and they make me wait so long for the service. They charge me more than what is on the website and did not refund me the manager is not helping with the issue


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Guest
Dec 15, 2022

WoW. Amazing Review. 👍

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Guest
Jan 07, 2023

I spent the holidays here, I don't know why but during the holidays their reception smells like a piss Id rather not spend my special occasions here

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Guest
Aug 07, 2023
Replying to

Where is here.

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Guest
Jan 27, 2023

Thank you for sharing such a detailed review about ethiopian airlines in your post. I am an avid traveller and keep reading flight reviews to assess the options available. Your review particularly drew my attention because you have shared so many pictures to capture every aspect of the flight experience. It is a very nice effort.


More Info : https://www.cleartrip.ae/flight-booking/ethiopian-air-airlines.html

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Guest
Feb 27, 2023

I am really tempted to book the next ethiopian airlines ticket and relive your journey. The pictures shared with the post also reflect that you truly enjoyed the travel. Great post! I also like the fact that you have covered nuances about the food and entertainment service through the pictures. It helps people know what to expect on their travel by this airline.


More Info : https://www.cleartrip.ae/flight-booking/ethiopian-air-airlines.html


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