Virgin Atlantic Launches First-Ever Lifestyle Collection

Virgin Atlantic has launched its first-ever lifestyle collection, featuring a range of fashionable clothing and vegan leather travel essentials, designed to elevate every point of the customer journey.    

Produced in collaboration with leading sustainable British designers Fenella Smith and Oliver Co, the collection has been inspired by the needs of Virgin Atlantic’s rich customer base. 

Virgin Atlantic regularly receives requests for travel essentials, which include passport covers and travel totes, and had led the airline to work with the famous British designers to make those requests a reality.

Premium items include the iconic 'Queen of the Skies' jumper (£70), inspired by the ‘Fly Virgin Atlantic’ sweatshirt famously worn by Princess Diana in the 1980s. The jumper is available in two stunning colours, classic navy and cream and perfectly captures Virgin Atlantic's style in super soft cotton – perfect for every occasion on and off the runway.

Virgin Atlantic's commitment to elevating its customers journeys both in the air and on the ground remains integral to the range, which also includes a contemporary and luxury canvas travel tote (£90), flight bag (£95), jumpers and t-shirts with the airline’s iconic flying icons (£70/£35), Runway ready pouch (£60), High Flyer passport holders (£70), Hello luggage tags (£40)and Virgin Atlantic playing cards (£12).

Each is designed with Virgin Atlantic’s instantly recognisable red seamlessly woven throughout. Alongside these travel essentials, Virgin Atlantic’s pronoun badges will also be available to purchase for the first time since their inception last year as part of the airline’s updated uniform policy.

As Britain’s flag carrier, the collaboration with sustainable British designers Fenella Smith and Oliver Co. underlines Virgin Atlantic's dedication to promoting British design while spotlighting the airline’s environmental commitments.

This lifestyle collection truly encapsulates the essence of Virgin Atlantic's brand and efforts to create thoughtful experience for its customers and people.

The items designed in collaboration with Oliver Co, including the passport holder, luggage tag, landing gear pouch and card holder, are made from tea-based plant leather which gives another British nod to this classic collection.

The tea alternative uses less energy in production compared to other plant-based leathers that use fruit waste which requires an energy intensive drying process.