TAAG Angola Airlines has joined the Lisbon Tourism Exchange 2023, the most prominent travel market exhibition in Portugal, which brings together international visitors for a five-day event.
The global travel and tourism fair is a great business platform attracting worldwide audience interested in tourism and corporate travel segment.
TAAG Angola is implementing a new commercial strategy for the Portuguese market combining the traditional Luanda-Lisbon connection while exploring new opportunities to attract tourists from Portugal and Europe to core destinations in Africa and Brazil covered by TAAG Angola Airlines.
To achieve this, marketing campaigns and targeted communication on digital platforms are underway to promote (but not limited to) leisure, exotic, savannah, cultural, gastronomic, nature, events, and sports activities in destinations such as Angola, Namibia, Mozambique, São Tomé, South Africa, or Brazil.
The Luanda-Lisbon connection is one of the most consolidated routes within the company's international footprint with double-daily frequencies, carrying thousands of passengers a year approximately. Thus, Angola and Portugal share a strong bond and history together.