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  • Chidozie Uzoezie

Step Inside: WTM Africa’s 2024 Unveils Content Programme



With less than two weeks until kick-off, Africa Travel Week (ATW) has unveiled an exciting WTM Africa 2024 content programme centred on driving industry knowledge, connection, and business growth. Just over 73 live sessions will run from 10 - 12 April at the Cape Town International Conference Centre (CTICC).


“2024 is a milestone growth year for our industry and WTM Africa, as we mark a decade of hosting Africa’s top B2B inbound and outbound tourism trade event. We wanted our content programme to champion this, which is why we’ve worked hard in raising the bar in what we offer and how,” says Olivia Gradidge, Marketing Manager, Africa Travel Week.

This year’s event showcases several high-demand industry and business topics, including responsible tourism, MICE and business travel, travel tech and artificial intelligence (AI), social media marketing, inclusivity and sports tourism. The latest Africa Travel Week Trends Report will also be released, followed by a panel discussion on Friday 12 April at 13h30 in the Spotlight Theatre.


In addition to expert-led presentations and panels, Gradidge highlights the introduction of their Brain Box concept aimed at driving collaborative, attendee-driven discussions.


“The theme for this year’s content programme is ‘Step Inside’, which we invite you to do during each Brain Box session. These interactive sessions, encourage tourism players from all levels to come together and join the conversation in finding solutions to shared challenges.”


With sustainability a key focus at WTM Africa, official show partners have been carefully selected and incorporated into the content programme. This includes Fair Trade Tourism, which will step in to host a practical Brain Box workshop unpacking how responsible destinations and initiatives can reach the global marketplace.


“There’s something for everyone in our three-day content programme, but to take full advantage, you will need to register and step inside to join us. You are guaranteed to walk away feeling more informed, connected, and confident to drive your business forward,” Gradidge concludes.


To attend WTM Africa 2024 and bolt-on events, click here.

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Comments (25)

Guest
Sep 21, 2022

We just booked our QATAR 🇶🇦 HÔTEL yesterday for 2 différent short stars of 2 nights and 3 nights for the Final… https://www.14sb.com/fifa-world-cup-hotels.html . Not exactly cheap but ok price for 4.5 Stars luxury and in Doha Center City! Thanks and Good Luck everyone! Vamos MEXICO!

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Guest
Sep 30, 2022

Wow! Stunning! Hilton seems to be taking Africa by storm. Just a couple of years back, they opened the first ever in Eswatini.

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kasarokcaesar
Oct 24, 2022

Wonderful event and topics discussed, hopefully we see the manifestations in our African airline businesses in the nearest future. Kudos to you all.

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Guest
Nov 10, 2022

Hi, I'm Lucy. Please how do I embark on my travel/ tour business. I am newbie and help..

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Guest
Nov 18, 2022

Prices in the Sol Torremolinos Don Pablo are the same than two weeks ago.

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Guest
Dec 04, 2022

Good location astounding but the staffs are rude and they make me wait so long for the service. They charge me more than what is on the website and did not refund me the manager is not helping with the issue


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Guest
Dec 15, 2022

WoW. Amazing Review. 👍

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Guest
Jan 07, 2023

I spent the holidays here, I don't know why but during the holidays their reception smells like a piss Id rather not spend my special occasions here

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Guest
Aug 07, 2023
Replying to

Where is here.

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Guest
Jan 27, 2023

Thank you for sharing such a detailed review about ethiopian airlines in your post. I am an avid traveller and keep reading flight reviews to assess the options available. Your review particularly drew my attention because you have shared so many pictures to capture every aspect of the flight experience. It is a very nice effort.


More Info : https://www.cleartrip.ae/flight-booking/ethiopian-air-airlines.html

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Guest
Feb 27, 2023

I am really tempted to book the next ethiopian airlines ticket and relive your journey. The pictures shared with the post also reflect that you truly enjoyed the travel. Great post! I also like the fact that you have covered nuances about the food and entertainment service through the pictures. It helps people know what to expect on their travel by this airline.


More Info : https://www.cleartrip.ae/flight-booking/ethiopian-air-airlines.html


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