Sawubona Takes Silver at Prestigious Public Relations Award

South African Airways (SAA) in-flight magazine, Sawubona, has won a Silver PRISM Award in the Publishing Titles (Custom) category at the prestigious 2024 PRISM Awards, held in Cape Town recently.  

This recognition reflects the magazine's commitment to delivering high-quality, engaging content that captures the essence of South Africa and the world beyond, inspiring our customers on every journey and SAA lounge guests.

The PRISM Awards, hosted annually by the Public Relations Institute of Southern Africa (PRISA), celebrate excellence in public relations and communication management across various industries. The Silver PRISM Award is a testament to Sawubona’s success in staying at the forefront of custom communication , and we congratulate the editorial and creative teams for their outstanding achievement.

Sawubona, meaning  Hello in isiZulu, is more than an in-flight magazine – it's also a showcase of our rich cultural heritage and a celebration of the beauty and magic of our destination cities, providing travel inspiration and highlighting SAA’s dedication to connecting people with the best of Africa and the world. We look forward to continuing to offer our passengers a first-class reading experience on every flight.

Vimla Maistry, Head of Corporate Affairs said, “Winning this award is not only a vote of confidence in Sawubona as a quality in-flight magazine but also on our overall inflight customer satisfaction, with our latest survey receiving a score of 87.46%. SAA continues to improve in leaps and bounds since returning to the skies three years ago.”