Royal Air Maroc and Al Barid Bank Reinvent Passenger Experience

Royal Air Maroc and the Al Barid Bank group are launching a new digital solution, unique in Morocco, designed to offer personalized support to the Company’s customers at Casablanca Mohammed V International Airport.

The first of its kind in Morocco, this initiative is part of the National Company’s desire to continuously improve the traveler experience, by facilitating the journey from check-in to boarding, while combining human proximity and technological innovation.

This new service will be deployed initially at Casablanca Airport and then at Paris Orly Airport before being rolled out to other airports. It will be available at three dedicated counters, strategically positioned in key areas of the Mohammed V Airport passenger experience: check-in, transit and boarding.

More than 24 specially trained agents are mobilized to guide travelers, meet their needs and offer them a wide range of additional services, such as the purchase of preferential “Select Seat” seats, access to “Business Lounges”, upgrade to Business Class “Upgrade”, subject to availability as well as access to the exclusive “Loft” service, combining Premium Lounge and Fast Track.

The partnership between Royal Air Maroc and the Al Barid Bank group has resulted in the development of an integrated mobile application, running on a tablet equipped with an NFC (Near Field Communication) payment terminal.

This technology allows customers to pay for their purchases securely and contactlessly, simply by holding their bank card or smartphone near the terminal. In concrete terms, the customer can thus carry out their transaction directly on the agent's mobile terminal, simply and securely. This solution eliminates traditional payment terminals, offering a faster, more fluid and fully mobile experience.

This service reinforces Royal Air Maroc's commitment to offering a seamless, personalized and digital customer experience from the moment they arrive at the airport. It is part of a global program to transform the customer experience, from the moment they purchase their ticket to the baggage delivery process. This program will be spread over 12 months.

This new initiative is part of a broader transformation program by Royal Air Maroc aimed at enhancing the customer experience at every stage of the journey, from booking on the new Royal Air Maroc website and application to baggage delivery. This system will be gradually rolled out in other airports and extended to new services.