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  • Chidozie Uzoezie

Radisson Hotel Launches New Brand 'Radisson Individuals'

Radisson Hotel Group has expanded its global offerings with the launch of a new brand, Radisson Individuals.

Radisson Individuals is a conversion brand that offers independent hotels and local, regional chains the opportunity to be part of the global Radisson Hotel Group platform, with the freedom to maintain their own uniqueness and identity.

Radisson Individuals hotels are selected for their own characteristics and personalities, offering guests an opportunity to discover new locations around the world, while always delivering Radisson Hotel Group’s high standards of quality and “Yes I Can!” service hospitality, combined with the local flavors and personality of the member hotels.

Radisson Individuals represents an exceptional opportunity for hotels to enhance their visibility, nurture customer confidence, and access a wider audience through multiple distribution channels and a global sales structure.

Ten hotels across the world have already signed up for Radisson Individuals including Radisson Hotel, Abuja, Nigeria (Opening 2022) and Radisson Blu Resort, Port Ghalib, Egypt (Opening 2023).

These hotels will benefit from the contracting power and economies of scale that come from a brand that is trusted by millions of guests across the globe as well integrated IT and revenue platforms, and comprehensive operational systems to deliver high GOP margins.

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