Radisson Hotel Group Rolls Out Rad Family Program

Radisson Hotel Group has rolled out its bespoke Rad Family kids’ program. Rad Family continues to attract families with great offerings throughout all stages of the guest journey from booking to arriving back home and re-living their memories with Radisson Hotels.

Since 2019, internal performance data has shown a significant increase in bookings with children in 2022 across EMEA, driving the roll out of the Rad Family program now to more than 100 hotels and more to come. 

Across Radisson Hotels, family-focused properties, families will enjoy the perks of the Rad Family kids’ program, where each guest is welcomed with personalized service and amenities.

Upon arrival, kids receive a welcome gift (soft ball, snap bracelet or a Lumi plush toy), drink voucher and a welcome pack with specially designed gifts, including a booklet filled with quizzes and activities, as well as a passport where kids can collect stamps from different parts of the hotel, and get creative with a colorful box of stickers and crayons. 

At breakfast, the Kid’s Corner includes a selection of parent-approved healthy comfort food to suit every palate, kids’ tableware, as well as crayons and a placemat to let their imagination run wild and kickstart the adventures for the day ahead.

In the Family Rooms, complimentary kids’ bath products for children up to 4 years old, including hypoallergenic products, are available to make traveling as a family that little bit easier.

Cribs for little ones can also be booked at all participating hotels without any additional cost, and children under 12 stay for free when sharing the room with their parents.

To support the Rad Family roll out in the UK specifically, Radisson Hotel Group partnered with Universal Pictures to celebrate the release of the highly anticipated DreamWorks film Puss In Boots: The Last Wish, starring Academy Award® nominee Antonio Banderas, Oscar® nominee Salma Hayek Pinault, Oscar® winner Olivia Colman, and Ray Winstone (Black Widow).

The activation, which took place across select UK Radisson Hotel Group properties, included Puss in Boots: The Last Wish video promotion across displays and screens throughout participating hotels, in-room gifts for children staying in the hotels, in-room TV promotion, themed children's menus, themed hotel lobby display for selfies, and door hangers in family rooms.