Radisson Hotel Unveils Innovative Radisson Meetings Unbound

Radisson Hotel Group has unveiled its pioneering Radisson Meetings Unbound value proposition and AI-powered Radisson Meetings Dream Machine, as the Group continues to revolutionize the world of meetings and events. 

Radisson Meetings Unbound allows meeting and event planners to unleash their creativity and tap into the world of AI-technology to generate new ideas beyond conventional meetings and events boundaries, share event inspiration, and bring their imagination to life through future-thinking creations of dream event spaces.

Delivering memorable events is at the heart of Radisson Hotel Group’s Radisson Meetings Unbound value proposition, that celebrates the power of creativity in events by empowering event professionals to envision the future of memorable meetings and events. Radisson Meetings Unbound unlocks the doors to new meeting possibilities and transforms the Group’s venues into dynamic playgrounds where creative minds can develop new ideas and share event inspiration. 

To celebrate this new value proposition, Radisson Hotel Group has brought together its visionary digital innovation with its meetings and events expertise to launch the Radisson Meetings Dream Machine. Using a customized generative AI tool, the Radisson Meetings Dream Machine enables event professionals to go beyond the conventional boundaries, from conceptualization to visualization.

Event professionals can use the platform to create visually stunning representations of their of dream event spaces. In addition, event inspiration will be shared through thought leadership such as how to personalize event experiences with AI and real case studies of successful innovative event formats. 

To bring the Radisson Meetings Dream Machine to life, the Group is organizing a series of experiential creative workshops and “infinity rooms” in key destinations across Europe and Africa. Radisson Hotel Group’s “infinity room” is an immersive experience designed to help event planners step out of their comfort zone to redefine and expand their approach to meetings and events.

Entering an almost pitch-black meeting room, participants are led through a series of deep-focus visualization exercises to help them think about the current challenges they face when organizing meetings and how to navigate these different event constraints, by placing a particular emphasis on sensory experiences such as lighting and sound.

As organizers progress through the different stages of the event planning process, the room gradually lightens, slowly revealing infinity patterns, designed to facilitate co-creation and collaborative innovation.

The first “infinity room” was recently launched at Park Inn by Radisson Amsterdam City West. The Radisson Meetings Dream Machine events roadshow will continue with creative and immersive events in Düsseldorf, Copenhagen, Manchester, and Johannesburg. The concept will be brought to life in the coming months at select Radisson Hotel Group properties in collaboration with the Group’s network of strong local partners. 

Radisson Meetings Unbound is the latest pioneering offering from Radisson Hotel Group’s world-leading Radisson Meetings team which offers the most dynamic, flexible, and functional solutions in the modern meetings and events marketplace.

In 2019, Radisson Hotel Group was the first hotel group to make all meetings and events held across any of the Group’s properties globally carbon neutral, offsetting over 87 thousand tons of carbon to date for its clients. Radisson Meetings Unbound is aligned with the Group’s heightened focus on digital innovation which has established it as a leading digital innovation visionary.