Quiet Wellbeing: Novotel Launches Innovative 'Longevity Everyday'

Novotel has unveiled “Longevity Everyday”, an ambitious vision to make longevity practical, intuitive and achievable for everyone. Drawing on nearly 60 years of experience, Novotel is redefining how guests can feel better during and beyond the stay at over 600+ hotels in 67 countries.

The strategy addresses powerful market shifts: rising demand for wellness tourism, the surge in plant-based dining, and acute global awareness of physical and mental wellbeing importance. Recent Accor research reveals that 68% of working adults globally wish they had better work-life balance, while 37% of travelers actively seek healthier dining choices.

Quiet Wellbeing: Everyday Wellness Over Extreme Retreats

Just as quiet luxury redefined what it means to live well, Quiet Wellbeing is transforming how we approach health and self-care. It recognizes that intense detox retreats and off-grid digital fasts often provide short-term benefits accessible only to a privileged few.

Instead, travellers and busy professionals in 2026 are seeking sustainable and realistic options: morning meditation classes that inspire daily practice, nutritious meals that teach rather than restrict, gentle movement that energizes, and improved sleep. It's about incremental improvements and sustainable habits, not perfection at the extreme.