Qatar Duty Free (QDF) has launched the finest toy shop in the world, Hamleys, to bring magic to Hamad International Airport (HIA).
Families and youngsters are invited to step into a world where fairy tales come true, and a child's imagination runs free.
The Hamleys store at HIA features a wide range of toys, exclusive merchandise, and a magical experience. It also includes a selection of items from world-renowned brands such as Barbie and LOL dolls, plus all the classic family favourites.
In addition, the store will also have a selection of Hamley's original merchandise, renowned for its exceptional quality, such as the iconic Hamley bears. The store's vibrant red and white interior reflects the magical world of Hamleys and the signature fun, festiveness, magic, and theatre the brand represents.
The grand opening of the Hamleys boutique at Hamad International Airport was an exciting experience that included many activities for adults and children, such as a marching band, a clown magician, a balloon twister booth, and a photo booth.
In addition, guests were served branded Hamleys cookies and received gift bags with the store's best sellers. The famous Hamley bear and his friend Hattie Bear greeted passengers in the store and invited them to explore the fantastic and vibrant store.
Today Hamleys is more than a toy store, it’s a toy emporium where children can play with their favorite toys and be marveled by the live and interactive demonstrations of the many 20,000 toys on display.
Qatar’s Hamad International Airport, in partnership with Qatar Duty Free, continues to look out for exclusive retail, hospitality and lifestyle experiences to match the needs of its millions of visitors – offering a unique opportunity for brands and businesses to connect with a truly global audience.