• Chidozie Uzoezie

Qatar Airways Kicks Off World Cup Campaign with Innovation

With the FIFA World Cup Qatar 2022 kicking off in less than three months, Qatar Airways is celebrating the universal language of football by connecting global fans through music and innovation.

Teaming up with the world-famous ‘We Will Rock You’ anthem that is sung passionately around every stadium. Qatar Airways’ latest campaign centres on an energetic and exciting TV commercial that celebrates the unforgettable journeys leading up to the FIFA World Cup.

The uplifting anthem reflects the airline’s firm belief that sport is a universal language that unites fans and transcends verbal barriers.

Fans are invited to view the commercial via the airline's new virtual reality experience the Qverse - By visiting, users can access a hands-on experience in the virtual world on-board the Qsuite - the World's Best Business Class seat, where they can watch the campaign on the virtual in-flight entertainment screen.

During the immersive experience, users are also encouraged to play the Inflight Delight Game for a chance to win a FIFA World Cup™ travel package, inclusive of match tickets, return flights and accommodation.

With demand soaring, Qatar Airways has ramped up all-inclusive travel packages for fans to secure their place in world football's biggest event. These packages include match tickets, return flights and accommodation, allowing passionate football fans across the world to follow their favourite team at

As FIFA’s Official Airline Partner since 2017, Qatar Airways has sponsored mega events including the 2019 and 2020 editions of the FIFA Club World Cup™, and the FIFA Arab Cup™, all of which were hosted in Qatar. The airline is also eagerly anticipating the upcoming FIFA World Cup Qatar 2022™ – the first in the Middle East.

A multiple award-winning airline, Qatar Airways currently flies to more than 150 destinations worldwide from its hub at the Hamad International Airport, Doha.

To view the video, please click this link -

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