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PaxEx: SAUDIA Launches Brand New In-flight Entertainment System


Saudi Arabian Airlines (SAUDIA) has officially revealed its brand-new in-flight entertainment (IFE) system, Beyond, during Arabian Travel Market (ATM) 2022, which started today 9 May, at the Dubai World Trade Centre.


The brand new IFE system will further transform SAUDIA’s onboard offerings with over 5,000 hours of HD content, including, but not limited to, Western and Eastern films and tv shows, as well as a library of E-books, weather reports, shopping, meal ordering, flight information and agenda timeline.


Beyond also features the largest Islamic content in the skies with guests notified of prayer times throughout the journey. A distinct Kid Mode allows younger guests to enjoy a selection of their favourite cartoons, movies, and games.


In addition to entertainment, Beyond offers a range of other practical features, such as the ability to check the status of the flight while en route; a real-time view of the sky during take-off and landing from cameras.


Guests travelling onboard SAUDIA’S flights can also enjoy shopping and browsing the latest products from the comfort of their seat.


According to Essam Akhonbay, SAUDIA VP Marketing & Product Management, the new IFE was informed by feedback from guests across all cabin classes, and will further transform the onboard experience of SAUDIA’s customers.


The new IFE System Beyond will be implemented gradually across the SAUDIA fleet by the end of this year.

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