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PaxEx: Etihad Airways Unveils New Safety Video



Etihad Airways has unveiled a new safety video, filmed on location at Louvre Abu Dhabi, to give passengers across the globe, a glimpse of what attractions the capital has to offer.

The video is set at Louvre Abu Dhabi, with Etihad’s cabin crew demonstrating the safety features of the aircraft and other Etihad employees acting as guests.

Emirati voice-over artists were used to voice the video in English and Arabic. To further ensure a consistent guest experience, the accompanying music is part of Etihad’s new signature sound collection which is used across the airline for a variety of touchpoints.


The sonic branding is inspired by Abu Dhabi and is an eclectic mix of Emirati and international instrumentation and arrangements, played by musicians from the UAE and around the world.

Etihad’s new safety video will be progressively rolled out starting with the airline’s Boeing 787 Dreamliners in April 2021.

To protect health and safety, the new video was filmed following strict COVID-19 safety protocols, including all cast and crew having to present a negative PCR test.

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