PaxEx: Emirates Brings Premium Content Onboard with Shahid

Emirates has partnered with Shahid, the world’s leading Arabic streaming platform, to offer premium content exclusively onboard its award-winning inflight entertainment system, ice.

Shahid is part of MBC GROUP, the largest and leading media company in the Middle East and North Africa (MENA).

This partnership makes Emirates ice the only channel to offer access to highly popular titles by Shahid Originals, aside from the streaming service’s own premium-subscription online platform.

From July 2022, all Emirates customers can enjoy an extensive selection of over 135 hours of Shahid content from 15 shows with something to appeal to all members of the family.

Programme subtitles also make the content accessible to an even bigger international audience onboard Emirates.

The newly added content from Shahid adds to the extensive collection of Arabic content already available on Emirates with over 420 channels of audio and 170 channels of films and TV shows.

Emirates’ ice inflight entertainment system, with over 5,000 channels, offers an unmatched breadth of content in 40 languages to cater to its global customer base, with more than 4,000 hours of movies and TV, and close to 3,500 hours of music and podcasts.

Prior to their flight, customers can browse through over 5,000 channels of on-demand movies, music, TV shows, box sets, and documentaries, and create their very own playlist on The Emirates Mobile App, and sync it on board for a more personalised travel experience.