PaxEx: Brussels Airlines Offers Fresh Food From Bon

Starting 1 June, Brussels Airlines now offers fresh handmade sandwiches for sale from Belgian food-brand Bon on all short- and medium-haul flights in Economy Class. Bon is a young, dynamic and qualitative Belgian brand with ambitious growth plans. Over 450,000 Bon sandwiches will fly across Europe per year.

Brussels Airlines is “a little piece of Belgium in the air”. The airline connects Belgium to the world but is also a platform to showcase the best of Belgium to the world.

Over the years, strong partnerships have been established with Belgium’s most famous brands like Neuhaus and Tomorrowland; but Brussels Airlines is also showcases Belgian talent: a student from the fashion academy in Antwerp designed the uniform, and a start-up has been selected to provide ice creams on long-haul flights.

Bon selected as fresh food provider

Brussels Airlines now selected Bon as its provider for fresh food available in its buy-on-board menu on short- and medium-haul flights. The Belgian brand specializes in fresh and handmade food.

Bon was founded in 2015 and currently has 17 stores throughout Belgium and has ambitious growth plans in the coming years and aims to have over 50 stores in Belgium by 2032. Belgian retailer Colruyt Group has stepped in at Bon to foster this growth and to further strengthen the retailer's portfolio of high quality, freshly prepared on-the-go meals.

With Brussels Airlines as Bon’s newest customer, the Belgian fresh-food chain adds the entire short- and medium-haul fleet as point of sale. Approximately 450,000 sandwiches per year will be on sale on the Brussels Airlines fleet.

Therefore, they open a new production line in its kitchen facilities where nine people work dedicatedly for the Belgian airline.