PaxEx: Air France-KLM Group Unveils "Flying Blue Family"
To further elevate the travel experience of passengers, Flying Blue, the Air France-KLM Group's frequent flyer programme, has unveiled "Flying Blue Family".
With this new online free of charge service, any Flying Blue member over 18 years old can now create a "Flying Blue Family" and invite up to 7 other members.
The leader of the Flying Blue Family can transfer Miles from the other members' accounts to his or her own at any time. Miles shared in this way provide faster access to the programme's rewards and offers, so everyone benefits!
"Flying Blue Family" can group up to 8 relatives, with a maximum of 2 adults and 6 children. This service is now available on members' online profiles on the Air France and KLM websites.
A new campaign to accompany "Flying Blue Family”
Accompanied by the agency Isobar, Flying Blue is unveiling a new campaign presenting "Flying Blue Family". A film directed by Ugo Mangin humorously depicts the members of a family having trouble agreeing on their next destination.
When you share your Miles with your family, you have to agree on your dream destination! Shot in slow motion, this 60-second film (long version) can be seen on flyingblue.com.
Flying Blue accompanies all families
To spend even more time together, Flying Blue also offers additional benefits dedicated to kids and teens. The frequent flyer programme offers a 25% discount on award tickets for children aged 2 to 11, travelling with an adult. In addition, Miles do not expire for members under 18. Finally, Flying Blue allows its members on parental leave to extend their current status.
About Flying Blue
Flying Blue is the Air France-KLM Group's frequent flyer programme. Created in 2005, it now has 17 million members worldwide, who have access to a multitude of awards and benefits, and can earn and spend miles with a wide selection of airline, retail and financial partners.