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  • Chidozie Uzoezie

More than 65 Countries to Attend WTM London 2021


More than 65 countries will be represented by exhibitors from across the globe next month at WTM London – the leading global event for the travel industry.


Thousands of delegates will converge on ExCeL London on 1-3 November for the physical event, and – thanks to an innovative new hybrid format – there will be a virtual event on 8-9 November.

With travel restrictions around the world easing and consumer confidence growing each day, the number of confirmed exhibitors attending the live event continues to grow – reflecting the ambitious plans from trade professionals around the world to reconnect, rebuild and innovate.


Exhibitors represent a wide range of tourism companies and organisations, including tourist boards, hotel chains, cruise lines, DMCs and major attractions, and many will host partners on their stands, to support smaller enterprises.

Europe leads the way, with representatives from almost 30 countries attending as exhibitors, from major destinations such as France, Greece and Spain and smaller ones, such as Sardinia, Armenia and Gibraltar.


Another 38 countries from further afield will be represented – from major destinations such as the US and India, and smaller, niche exhibitors representing businesses and tourist organisations in the likes of the Falklands, Galapagos and Iran.

Alongside popular tourism hotspots, the USA Pavilion will welcome 15 partners, including Walt Disney Swan & Dolphin, The Louisiana Office of Tourism, Memphis Tourism and Visit Mississippi. Visit Florida, LAS Vegas and NYC & Company will also be exhibiting as well as Cruise America, one of Canada & America’s most popular RV companies.


Every continent is featured, with exhibitors from countries in Central and South America such as Peru and Guatemala; from African nations such as Tanzania and South Africa and North Africa, Egypt, from Asia, such as Thailand, Indonesia and Malaysia.

Emerging destinations will be represented at WTM London, such as Japan and its capital, which are keen to capitalise on the legacy of the hugely popular Tokyo 2020 Olympic and Paralympic Games.


The Middle East and the Gulf regions are well represented with the likes of the United Arab Emirates – with Sharjah, Ras Al Khaimah, Ajman and Fujairah – plus Bahrain, Jordan, Qatar and Saudi Arabia.

Regions that rely heavily on tourism are well represented, such as the Indian Ocean – with exhibitors from the likes of Sri Lanka, Maldives – and the Caribbean.


The Caribbean Tourism Organisation’s stand will be shared by tourist boards from St Lucia, Cayman Islands, Martinique, plus suppliers such as the new cruise line Tradewind Voyages and properties such as Sunswept Resort St Lucia and Bucuti & Tara Beach Resort.


Delegates will also meet exhibitors from the tourist boards of the Bahamas, Barbados and Jamaica.

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