More Choice: Hilton Unveils New Brand, Spark by Hilton

Hilton has expanded its offerings with today's announcement of the launch of Spark by Hilton, the newest addition to its portfolio of world-class brands.

The introduction of Spark by Hilton fills an open space in the industry by creating a new premium economy lodging option to meet the needs of even more guests and owners seeking value, quality and consistency.

Spark by Hilton provides a simple, reliable and comfortable stay for every guest, ​​all at an accessible price. For developers, Spark by Hilton leverages an innovative conversion model to offer a compelling investment option for owners.

Spark by Hilton builds on Hilton’s continued work evaluating the market to develop new brands to meet the evolving needs of guests and owners and provide a hotel for every traveler for every stay.

Serving guests looking to maximize the value of their travel experience, Spark by Hilton will deliver reliable, friendly essentials with unexpected touches. Signature elements of Spark by Hilton will include Thoughtful Simplicity, Reliable Service, Unexpected Touches, and Consistent Quality.

Spark by Hilton guests will enjoy the benefits of Hilton Honors, Hilton’s award-winning guest loyalty program for the company’s portfolio of more than 7,000 hotels worldwide.

Members who book directly with Hilton have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of points and money to book a stay, exclusive member discounts, free standard Wi-Fi and the Hilton Honors mobile app. 

Over the last 15 years, Hilton has more than doubled its brand portfolio and number of rooms around the world organically, creating a diverse, yet complementary range of brands across categories.