Marriott to Bring Iconic St. Regis Brand to United Kingdom

Marriott International has signed a management agreement with Cola Holdings and The Westbury Hotel Limited to bring the storied St. Regis brand to the well-heeled area of Mayfair, London.

Combining timeless glamour with a vanguard spirit, this highly anticipated signing will bring the brand’s signature Butler Service, celebrated rituals, and rich heritage to one of London’s most alluring neighbourhoods.

The St. Regis London is expected to welcome its first guests in 2023, offering a highly personalised guest experience on the corner of Bond Street and Conduit Street that will blend the brand’s modern glamour with the best of British style and service.

The hotel, which is expected to open with 196 elegant rooms and suites, will be designed by Peter Newman-Earp of Morrison Design with interiors by Richmond International.

Furthermore, the property is set to receive an extension to the rear of the hotel, creating enhanced public areas, along with renovations to the façade of the building and the drop-off area outside of the main entrance. Design plans include a signature restaurant, speakeasy jazz bar, fitness centre and spa.

Marriott International currently operates 16 properties under the St. Regis brand across Europe, the Middle East and Africa. The signing will further enhance the company’s luxury footprint across the region.