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Lufthansa, Booking.com, and Expedia Join TF Virtual



Travel Forward Virtual has unveiled a pre-agenda for this year’s event, with the running order framed around the event tagline of “Resilience, Innovation, Response”.


The virtual event will be live-streamed over three days, from 9 – 11 November 2020 and while the full agenda is being finalized, Travel Forward Virtual has already secured high-profile representatives from some of the biggest and most innovative brands in travel technology.


Booking.com and Expedia Group Media Solutions are both represented on the virtual stage.


Booking.com’s session will take place on 10 November from 10:45am-11:10am. David Adamczyk, Director of Strategy at its transport division, will share its insights into the theory and practice of the connected trip and how unified processes and itinerary management can minimize friction and improve the passenger experience.


Expedia Group Media Solutions is the in-house ad agency at Expedia Group. It works with brands and destinations, getting them in front of audiences across the group’s brand portfolio, which includes expedia.com, hotels.com, Travelocity and more.


The group will talk about changing customer expectations in the light of COVID-19 and how marketing technology can help advertisers pre-empt and prepare for the new traveller.


The Moving Target of Consumer Expectations session will take place on Wednesday 11th November 2020 from 11:50am – 12:10pm.


A panel featuring Lufthansa Group, Travelogix and Focus Travel will look at the specific role NDC can play in helping airlines recover and will take place on Wednesday 11th November from 11:10am-11:40am.


TF Visitors will have full access to TF Virtual conference programme and meetings with TF Exhibitors free of charge. Registrants can watch the sessions in real-time and access the recording of all the keynotes and panel discussions.


TF Virtual is a free-to-attend online travel technology conference. It will take place from 9 – 11 November 2020 from 10.30 am to 6 pm each day. To register for the event, click here.

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