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  • Chidozie Uzoezie

JW Marriott Debuts in Spain With JW Marriott Hotel Madrid


JW Marriott has unveiled its first property in Spain with the opening of JW Marriott Hotel Madrid. Located in the cultural charm of the Canalejas zone, next to the iconic, dynamic, and bustling Puerta del Sol, the luxurious new hotel sits in the heart of the city, moments away from prestigious art institutions and theatres.


An Urban Sanctuary


The hotel is designed to offer a new standard of luxury, one that inspires guests to achieve balance and become present in body, mind, and spirit. Every detail of the hotel is curated to encourage guests to reflect and recharge.


Whether it’s soaking in the striking views of the city from the privacy of their room terrace, enjoying the botanical oasis of El Patio JW Garden where ingredients used by the restaurant and cocktail bar are grown, or indulging in the city’s gardens with a picnic of local produce arranged by the hotel, mindful moments can be found and created anywhere.



Ingrained in the brand’s belief that true luxury is having the time and space to focus on what matters most – oneself - the new 139-room hotel offers guests an inspiring urban retreat in the center of the Spanish capital. Most suites located on the upper floors have large terraces boasting spectacular views of the city below.


In addition to the large and fully equipped Fitness Room and Wellness Area, the property has designed special in-room experiences allowing guests to enjoy a personalized wellness journey during their stay.

Yoga mats are available in all rooms and complimentary access video workouts and meditation practices via QR codes allow guests to nurture their physical well-being. The bath menu, with special playlists and customizable light setups for sensory pampering for all five senses, turns each bathroom into a private spa experience.


Designed to Capture the Essence of Madrid


Previously one of the oldest perfumeries in Madrid, the building itself has a unique legacy and captures the very essence of the city. The hotel’s architecture and design was entrusted to Rockwell Group, who created an elegant concept using natural materials and a neutral color palette to ensure a relaxing environment.

Touches of the building’s historic past remain visible through the preservation of certain elements, such as the wrought iron columns from the 19th century which can be found throughout the property.


Scents of the City


Madrid’s essence is tied closely to its history and the evocative aromas of violets, tuberoses, carnations, and roses that fill the city.


JW Marriott Hotel Madrid has collaborated with the Spanish Academy of Perfume, paying homage to the building’s unique heritage and the city’s sensuous past, to create a fully holistic wellness experience that stimulates the senses.

To start, each guest is welcomed with a traditional violet or rosemary-scented tea in an artisanal ceramic cup upon check-in. Guests then choose from one of five scents which will then be placed in their wardrobe.


Stories about Madrid and its aromas are found on the bedside table, designed to relax the mind before sleep. In the Lobby, there is an exhibition featuring antique perfume bottles, books, and essences, which guests can explore at their leisure.

For those keen to continue their scent journey, there are olfactory workshops in partnership with the Academy which offer exclusive opportunities for guests to learn more about the city and their scent preferences.


A Feast for the Senses


Partnering with renowned, Michelin-star chef Mario Sandoval, the property has crafted a dining and cocktail concept that elevates and subtly reinvents local flavour.


Using ingredients grown in the JW Garden and sourced from local providers, ‘QU’ offers the ultimate expression in refined Spanish flavour. Served on dishes inspired by the beauty of perfume containers, each meal nourishes more than just the body, engaging all five senses to create an unforgettable dining experience that captures the essence of Madrid.

Visitors can sip and savor the city's spirit through an inventive cocktail menu that highlights local ingredients and iconic aromas such as chocolate, rosemary, and lemon.


For more information on the hotel and its amenities, and to secure reservations, please visit www.marriott.com.

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Comments (26)

Guest
Sep 21, 2022

We just booked our QATAR 🇶🇦 HÔTEL yesterday for 2 différent short stars of 2 nights and 3 nights for the Final… https://www.14sb.com/fifa-world-cup-hotels.html . Not exactly cheap but ok price for 4.5 Stars luxury and in Doha Center City! Thanks and Good Luck everyone! Vamos MEXICO!

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Guest
Sep 30, 2022

Wow! Stunning! Hilton seems to be taking Africa by storm. Just a couple of years back, they opened the first ever in Eswatini.

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kasarokcaesar
Oct 24, 2022

Wonderful event and topics discussed, hopefully we see the manifestations in our African airline businesses in the nearest future. Kudos to you all.

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Guest
Nov 10, 2022

Hi, I'm Lucy. Please how do I embark on my travel/ tour business. I am newbie and help..

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Guest
Nov 18, 2022

Prices in the Sol Torremolinos Don Pablo are the same than two weeks ago.

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Guest
Dec 04, 2022

Good location astounding but the staffs are rude and they make me wait so long for the service. They charge me more than what is on the website and did not refund me the manager is not helping with the issue


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Guest
Dec 15, 2022

WoW. Amazing Review. 👍

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Guest
Jan 07, 2023

I spent the holidays here, I don't know why but during the holidays their reception smells like a piss Id rather not spend my special occasions here

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Guest
Aug 07, 2023
Replying to

Where is here.

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Guest
Jan 27, 2023

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Guest
Feb 27, 2023

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