InterContinental Hotels and Resorts, the esteemed luxury brand of IHG Hotels & Resorts, has announced the launch of a distinctive global evolution plan, marking an exciting new chapter in the brand’s development.
InterContinental has consistently innovated over the years to provide travellers with enduring and unforgettable memories, and the newly released plan encompasses a multi-dimensional evolution of brand culture, design concepts, dining experiences, and brand differentiators.
The hotel chain integrates cutting-edge technology, innovative design, and the exceptional talents of team members to redefine the luxury travel experience, striking a harmonious balance of freedom and familiarity.
The evolution further focuses brand differentiator of “Incredible Occasions” in Greater China, InterContinental is introducing the "Blossoming Moments" series of events to inspire travellers through novel digital floral installations and themed afternoon teas, creating unforgettable and extraordinary moments during significant milestones in guests' lives.
The inaugural "Blossoming Moments" event – cantered around the rainbow iris flower and spanning 55,000 square meters of garden space – was held in the heart of Shanghai at Intercontinental Shanghai Ruijin.
Amidst the lush gardens and European-style villa buildings, real and virtual flowers mingled to create a uniquely immersive atmosphere. In the future, the brand will introduce more "Blossoming Moments" events for guests, with further rich art and themed suite experiences.