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  • Chidozie Uzoezie

InterContinental Hotels and Resorts Unveils Brand Evolution

InterContinental Hotels and Resorts, the esteemed luxury brand of IHG Hotels & Resorts, has announced the launch of a distinctive global evolution plan, marking an exciting new chapter in the brand’s development.

InterContinental has consistently innovated over the years to provide travellers with enduring and unforgettable memories, and the newly released plan encompasses a multi-dimensional evolution of brand culture, design concepts, dining experiences, and brand differentiators.

The hotel chain integrates cutting-edge technology, innovative design, and the exceptional talents of team members to redefine the luxury travel experience, striking a harmonious balance of freedom and familiarity.

The evolution further focuses brand differentiator of “Incredible Occasions” in Greater China, InterContinental is introducing the "Blossoming Moments" series of events to inspire travellers through novel digital floral installations and themed afternoon teas, creating unforgettable and extraordinary moments during significant milestones in guests' lives.

The inaugural "Blossoming Moments" event – cantered around the rainbow iris flower and spanning 55,000 square meters of garden space – was held in the heart of Shanghai at Intercontinental Shanghai Ruijin.

Amidst the lush gardens and European-style villa buildings, real and virtual flowers mingled to create a uniquely immersive atmosphere. In the future, the brand will introduce more "Blossoming Moments" events for guests, with further rich art and themed suite experiences.

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Comments (25)

Sep 21, 2022

We just booked our QATAR 🇶🇦 HÔTEL yesterday for 2 différent short stars of 2 nights and 3 nights for the Final… . Not exactly cheap but ok price for 4.5 Stars luxury and in Doha Center City! Thanks and Good Luck everyone! Vamos MEXICO!


Sep 30, 2022

Wow! Stunning! Hilton seems to be taking Africa by storm. Just a couple of years back, they opened the first ever in Eswatini.


Oct 24, 2022

Wonderful event and topics discussed, hopefully we see the manifestations in our African airline businesses in the nearest future. Kudos to you all.


Nov 10, 2022

Hi, I'm Lucy. Please how do I embark on my travel/ tour business. I am newbie and help..


Nov 18, 2022

Prices in the Sol Torremolinos Don Pablo are the same than two weeks ago.


Dec 04, 2022