InterContinental Enhances Guest Experience with New Byredo Products
As it celebrates its 75th anniversary, InterContinental Hotels & Resorts is enhancing the experience of guests with the launch of a new programme of bath amenities with European luxury brand, Byredo.
The new partnership with Byredo will bring some of the world’s favourite luxury cosmetic products – in a more sustainable full size – to some of the most beautiful hotel bathrooms across the world.
Designed for discerning travellers, the Byredo products include Bal d'Afrique, a warm and romantic vetiver infused with neroli, African marigold and Moroccan cedarwood, and Blanche, a pure and fresh scent with hints of delicate rose and sandalwood.
The Byredo ritual will become a highlight of InterContinental bathrooms over the next year and will be rolled out across InterContinental properties globally from now.
Amongst the first hotels to feature the new products will be the recently opened InterContinental Barcelona, InterContinental Fujairah Resort, InterContinental Shanghai Hongqiao NECC and InterContinental Sydney in their newly renovated rooms.
IHG is the first global hotel company to commit all its brands to removing bathroom miniatures in favour of full-size amenities. This initiative is the first major milestone under IHG’s goal to eliminate single use items across the guest stay by 2030.